How to Register Your Brand, Logo or Trademark in Colombia: A Guide for Foreign Businesses
- Rodriguez, Rincon, Ugeh & Associates
- Sep 8, 2025
- 2 min read
Wondering how to register your brand, logo or Trademark in Colombia? One of the first and most crucial steps in starting a business is protecting your brand. Even if your trademark is registered abroad, it is always a good idea to register it in Colombia.
In Colombia, trademark rights are governed by the Superintendence of Industry and Commerce (SIC). If you don't register your trademark locally, you run the risk of another party registering your brand name, logo, or slogan first and thus potentially barring you from using it, or leading to costly legal disputes.
At our firm, we’ve helped hundreds of international entrepreneurs and businesses do business in Colombia. Our goal is to eliminate unnecessary headaches, so you can focus on what matters most: growing your business.
Why Register Your Trademark in Colombia?
Legal Protection: Prevents others from copying or registering your brand.
Client trust: Once clients know and trust your business, the last thing you want is someone else leveraging your hard-earned reputation to steal your clientele.
Prevent scams: Some scam artists will try to register your brand before you do, just to demand money from you later.
Step 1: Conducting Analysis
Before submitting your trademark application, we conduct a thorough analysis to assist in determining whether your brand can in fact be registered.
Step 2: Collect the Required Documentation
To file a trademark application in Colombia, you'll need several things, including:
A signed Power of Attorney (POA).
Proof of ownership of the trademark, logo, or brand.
Details of what you want to register or what you want to trademark.
Payment of the required government fees.
Step 3: The Registration Process
The process typically takes around 12 months, but these processing times can fluctuate, depending on internal reviews and whether any other businesses oppose your registration.
Step 4: Monitor the Registered Trademark & Ongoing Protection
Trademark protection doesn’t end at registration. You (or your attorney) should actively monitor your trademark to prevent unauthorized use, renew the registration when necessary, and respond to infringement if necessary.
Why Choose Us as Your Lawyers?
Here’s what sets us apart from other law firms:
Truly Bilingual Services: We provide seamless communication in English and Spanish. While many firms claim to offer bilingual services, clients often come to us after struggling to fully understand their legal process with other attorneys.
International Expertise: With offices in both the U.S. and Colombia, we understand the nuances of cross-border legal representation and international business needs.
Recognized Legal Excellence: Our attorneys are frequently cited by Colombia’s most respected media outlets, serve as law school professors at some of Colombia's top universities, and have been recognized by Best Lawyers in Colombia for their expertise.
Contact Us
Your brand is one of your most valuable business assets. You must protect it! Feel free to contact us. Our team is ready to help!
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